Shoppers potentially reeled in with coupons, discounts, text alerts and more.
m-commerce services firm Sybase 365 and the Mobile Marketing Association (MMA) say more consumers than ever are willing to use m-commerce to purchase items during the holiday period.
The report claims 62 per cent could be persuaded to use the mobile shopping platform if presented coupons, discounts, text alerts, gift cards, loyalty points and other special offers.
That's a 30 per cent growth on Sybase 365's results from the same time last year.
Even without special deals, 56 per cent would probably use their mobile device for a number of tasks including:
* Find a store location - 38 per cent
* Price comparison - 34 per cent
* Deal/coupon research - 28 per cent
* Search for product reviews - 27 per cent
* Purchase items 22 per cent
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John Sims, president of Sybase 365, said: "The results from this survey clearly indicate a growing appetite for mobile commerce services.
"While we still have ground to cover in terms of widespread adoption, the momentum we are seeing provides opportunities for merchants who are seeking to increase revenue and customer retention by offering mobile shopping and incentives."
Key areas for improving m-commerce adoption would be increasing trusted channels to allay security fears. When asked what would entice the use of m-commerce 25 per cent said if it was offered by their financial instutution, 22 per cent said PayPal or similar and 18 per cent could be influenced by a platform from credit card firm, according to the report.
Michael Becker, MD for North America for the MMA, said: "With more consumers than ever before planning to make the shift towards mobile this holiday season, it's a clear indication that merchants ignore the mobile commerce wave at their own risk.
"Consumers grasp the value, convenience and flexibility that existing mobile commerce campaigns grant them, and they expect to use their mobile devices more and more. Marketers, brands and retailers that recognise this and work to realize the potential of mobile will have an edge, not only this holiday season, but moving forward."
Further results show retailers have begun to utilise m-commerce as 53 per cent are aware of mobile campaigns from Amazon, Apple, Best Buy, Groupon and Starbucks.
