Up 44 per cent in a year.
comScore's MobiLens study found that social media usage on mobile across France, Germany, Italy, Spain and the UK is so rife that 23.5 per cent of all mobile users are at it.
Nearly half of this audience – 46.8 per cent – access social networking sites on a daily basis. Indeed, daily use is growing faster than mobile social networking as a whole as a whole (67 per cent v 44 per cent).
Interestingly, access via a browser a (31.3m) is greater than access from an app (24.2m).
Needless to say Facebook is the top dog here, with 39 million mobile users or 71 percent of the EU5 mobile social networking audience access it from a phone.
That's an increase of 54 per cent in the past year.
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Nearly 8.6 million mobile users accessed Twitter, while LinkedIn grew by 134 per cent to 2.2 million unique users.
“Over the past year we have seen social networking use grow rapidly among mobile users across Europe, driven largely by the growth in smartphone adoption, making it easier than ever for users to stay connected and engage in social activities while on-the-go,” said Jeremy Copp, comScore Europe’s VP for mobile.
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