US content specialist re-brands as multi-purpose content aggregator.
The Denver-based company has run 5280 Mobile and Brickhouse Mobile as distinct entities for five years, with 5280 specialising in general personalisation products and Brickhouse handling adult content.
Now, the new A3 hybrid will aggregate all entertainment, app and personalisation products across not just mobile, but also online, IPTV and digital TV.
The idea is to capitalise on the increasing demand for digital content, and the desire to outsource the management of stores.
Blake Fayling, A3's co-CEO, said: “A3 Media Network is the natural progression of new media expertise that we’ve built upon over the last decade. Retail distribution portals don’t have the resources or desire to administer numerous content relationships. A3 simplifies digital content aggregation and portal management as the one-stop shop to source all the high quality content they could ever need."
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