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51.6m smartphone users in big five Euro countries

Tim Green
51.6m smartphone users in big five Euro countries

That's up 32 per cent in a year, says comScore.

The UK leads the growth, with smartphone adoption up 70 per cent to more than 11m. France is up 48 percent to 7m, Italy up 11 per cent to 15m.

Smartphone Subscribers

3 Month Average Ending Jan 2010 v 3 Month Average Ending Jan 2009

Jan 2009

UK    6,525
France    4,842
Germany    6,309
Spain    7,809
Italy    13,510

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Jan 2010

UK    11,109
France    7,140
Germany    8,429
Spain    9,907
Italy    15,037

Interestingly the rise in adoption is happening in parallel with a squeeze in average smartphone tariffs. comScore says the mid to low tier is growing faster than high tier subscriptions (greater than £35 in U.K. and €50 in Euro currency countries) in each of the 'EU5' markets.

Smartphone Growth by Payment Tier

3 Month Average Ending Jan. 2010 v 3  Month Average Ending Jan. 2009

Mid to Low Tier

Jan 2009

UK         6,745
% change    76

France        4,695
% change    52

Germany        6,077
% change    41

Spain        6,257
% change    40

Italy        11,259
% change    14
   
High Tier

Jan 2010

UK        4,037
% change    60

France        2,280
% change    43%

Germany        2,206
% change    18

Spain        3,475
% change    9

Italy        3,159
% change    4

There are more stats on the comScore site here

Tags: data , metrics , comscore