Promising to double the number of apps available.
Research from Deloitte says there will be at least 500m smartphones costing $100 in use by the end of 2012, up from 200m last year.
Demand in emerging markets and the ambition of newer OEMs such as ZTE, Micromax and Huawei (as well as incumbents like Nokia and Samsung) are combining to unleash a revolution in the space, with untold consequences for society as a whole.
The report expects the number of apps available on smartphones to double in 2012 to more than 2m as a result of this increased popularity.
Of course, it won't be easy for developers, as the proliferation of devices will also mean a proliferation in device flavours and therefore more fragmentation.
Deloitte reckons to reach a global market, a developer may have to make 360 variants of an app.
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Elsewhere in the report, Deloitte predicts that NFC enabled devices will increase to 200m by the end of 2012, against 90m last year.
Total wireless connections via NFC and also Bluetooth will double in 2012, as operators attempt to take some strain off the networks.
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