And 2.5m of them will be tuning in via DVB-H.
Coda Research says the 2010 World Cup will act as a stimulus for accessing mobile TV services, as it did in 2006, and estimates that regular usage will climb to 1.6m at the end of 2010. It projects 2015 revenues at $685m.
Despite the growth, the report concedes that mobile TV take-up has failed to meet expectations. It believes this is a lifestyle issue.
"People tend to use their phones for video, games, texting, social networking and so on... In Japan and South Korea, where mobile TV penetration is significantly higher, people spend a lot more time commuting on public transport and so have more time available.
"The streaming or broadcast of live TV simply doesn't fit the European consumer. This is one example of how operators and broadcasters aren't providing the kinds of video content and services mobile users actually want."
Coda sees growth in users downloading video onto their phones either via 3G or from their laptops and PCs.
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