UK ad specialist wins coveted contract with feted music discovery firm.
The Europe-wide deal will see 4th Screen Advertising’s ad serving technology platform, Mpression, serve targeted adverts to Shazam users in the UK, Germany, France and Spain.
Mpression will use the music tagging information at the heart of Shazam to enable targeting for advertisers. Thus, in addition to specifying recipients by the usual parameters of handset type and time of day, advertisers will now be able to target by music taste.
They could sell bland clothes and Chardonnay to Dido fans for example.
It's all great news for 4th Screen, which recently launched in-app ad formats for iPhone, Android and Ovi. These 'iSlide' formats offer touch to expand, touch to video, touch to call as well as touch to find my nearest.
Shazam has over 35 million users and is rated the fifth most popular application overall in the iPhone App Store.
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