Agreement covers iPhone, iPad, Blackberry, Android and Ovi
4th Screen Advertising has secured the exclusive mobile ad contract with Global Radio in the UK, which owns Heart, Galaxy, Classic FM, 95.8 Capital FM and LBC.
The deal will see MIG-owned 4th Screen sell its iSlide expandable and carousel advertising banners, as well as pre-roll audio ads and sponsorship, across the Global Radio portfolio.
Advertisers are also able to target ads according to region, age and music tastes.
4th Screen's ads will initially be available on Global Radio's iPhone apps, with a planned roll out across the iPad, Blackberry, Android and Ovi platform at a later date.
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