UK mobile ad specialist launched touch to expand format iSlide for iPhone advertisers.
The first brand to make use of format will be Barclaycard, with a campaign that goes live today at m.guardian.co.uk
iSlide is similar to online formats where users can click on the banner which expands the ad to full screen. It also integrates with the iPhone feature set such as maps to enable, for example, ‘find your nearest’ functionality.
Other features include downloadable mobile coupons that can be redeemed in retail outlets, click to call and user data capture. iSlide also minimises user drop off by keeping all the associated links and new page views within the same session rather than opening up a new browser.
The format will also be made available to applications based on the Andriod OS and Nokia’s OVI store.
Zac Pinkham, agency sales director at 4th Screen Advertising, said: “This is the first in a series of new rich media advertising formats that we are developing, putting 4th Screen Advertising at the forefront of innovation in the mobile advertising market.”