4th Screen Advertising has launched a mobile banner ad serving engine called MPression.
The UK-based mobile advertising division of Mobile Interactive Group will now offer a turnkey service to publishers that takes care of sales, billing, adserving, ad creation – and provides a dedicated campaign team.The offering also gives advertisers access to 4th Screen UK WAP network, which includes high traffic destinations such as ITV Mobile, Repro and The Ministry of Sound. Clients already using this network include O2, Samsung and Probability Group.
Mark Slade, MD 4th Screen Advertisin, said: “We believe by offering the industry a full service, we will make it easier to grow this market and deliver value to our WAP publishers and advertisers. Our focus is to instil the same advertising disciplines that are tried and tested on other media with a focus on leveraging mobile’s unique targeting and profiling characteristics."
Advertisement
