UK firm and its ad serving engine Mpression crash through milestone.
The Mpression mobile ad network includes sites such as O2 Active, Virgin, ITV, Tesco mobile, Zoo, Heat, Metro, London Lite, Flirtomatic and Eyevibe. Advertisers include Barclaycard, Coca-Cola, Nike, Natwest, Doritos, Peperami, Fitness First and McDonald’s.At present, over 20 million page impressions per month are being served to iPhone and Blackberry devices.
Mark Slade, MD of 4th Screen Advertising, said: “Reaching this milestone is a huge achievement and a testament to our carrier grade technology ad serving platform Mpression.
"In the current economic climate, brands are looking for more measurable channels and mobile provides not only a completely track-able solution, but also a highly targeted audience, reducing wastage and ensuring campaign’s successes. "
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