Mobile advertising network hires sales teams on both coasts.
UK-based mobile advertising agency 4th Screen Advertising has launched in the US, hiring sales teams on the East and West coasts.
What's more, it's bagged a big client for the launch: music recognition service Shazam.
4th Screen will use its Mpression Engagement platform to serve ads to Shazam users in the US based on the music that they're tagging, along with other demographic data.
The company says it'll also be helping Shazam sell integrated ads and sponsorship opportunities, building on the two firms' existing partnership in the UK.
"We think that our unique approach will resonate well in the US market, we are excited about the opportunities and are already getting some positive feedback," says MD Mark Slade.
Article continues belowAdvertisement
"I firmly believe one size doesn’t fit all in mobile advertising – it is about developing unique concepts for each of our application owners so the interaction of the brand and consumer is engaging and relevant to the mobile experience."
One interesting stat from the announcement: it claims a reach of 75 million users for Shazam - up from the 50 million figure that was being quoted earlier this year.
That said, Shazam's recent release about its latest Android app specified that this meant 75 million people have used the service since its launch in 2002.
