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4Info reveals bumper growth in mobile ads during 2010

Stuart Dredge
4Info reveals bumper growth in mobile ads during 2010

Claims the number of display ads it served last year increased by almost 2,000%

Mobile advertising firm 4Info says the number of display ads that it served in 2010 was up nearly 2,000% on the previous year.

The company claims a reach of more than 69 million unique users for its mobile web display ads, based on stats from Nielsen.

"It has been a remarkable year for us as we continue to grow and lead in the mobile advertising space through the offering of full spectrum campaigns," says CEO Zaw Thet. "We have been able to provide our ad partners with truly best-in-class ad campaigns with integrated ad management and optimisation.

4Info has been working with brands like KFC to place ads within apps. The latter's Doublicious product was promoted in the free Backbreaker Football game for iPhone, while its Hot Wings are being advertised in the game's sequel (pictured).

4Info has also worked with Universal Pictures to promote the Little Fockers film.

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Tags: Advertising

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