Up from 20.8 per cent in 2010.
eDigital Research and IMRG say almost half of all UK tablet owners used their devices to log into social networks on Christmas Day and Boxing Day in 2011, compared to a just fifth during the same period in 2010.
The results comes as eight per cent of consumers now opt for their tablet to connect to the internet.
86 per cent of all UK consumers went online over the two days, rising by one per cent, according to the report.
Derek Eccleston, head of research at eDigitalResearch, said: "Looking at the results, we can see that the internet is now a crucial part of everyday consumer life. Many see logging on during Christmas and Boxing Day as the norm, especially when trying out new gadgets and Christmas gifts.
"The rise in tablet use and social media sites is an indication for retailers of what’s to come in 2012 and it’s important to optimise shopping and browsing use across all available channels in order to boost income and customer loyalty."
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While going online appears popular after the Christmas shopping rush, 71 per cent of consumers used devices including smartphones to shop for presents beforehand, rising 1.3 per cent from 2010.
Further results show that 50 per cent say most of their Christmas shopping is completed online, as 18 per cent of smartphone owners also choose the online shopping method.
Andrew McClelland, chief operations & policy officer at IMRG, said: "iPads and Kindles were among the most wished-for gifts this Christmas and their popularity as a means for accessing the web is booming. The phenomenal popularity of social media is also continuing to grow at a remarkable rate, with over double the amount of people logging onto them over Christmas Day and Boxing Day compared with 2010.
"Social networks and tablets need to be considered as a key part of any retailer’s marketing strategy, as the opportunities for consumer engagement through these channels are becoming very apparent."
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