Up from 20 per cent in 2010.
Google revealed the figures and says although the economy is tough, advertisers with mobile specific campaigns targeting smartphone users can prosper over traditional methods.
The report says while 44 per cent of shoppers are to search for Christmas presents on mobile, it has more than doubled from 20 per cent last year.
Both of which, are huge leaps from under two per cent in 2008 and even last month when mobile accounted for just 15 per cent of the online total, according to Google.
The search giant claims once Christmas and Boxing Day have passed and a temporary search dip is over, mobile searches will grow by 35 per cent, while desktop will increase by two per cent.
Google says results from the past two years has revealed the UK market usually receives a triple spike in mobile search during the festive season, which is growing 166 per cent year-on-year.
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The first comes at the end of November with what's usually the last pay day before Christmas, the second comes at the last minute before Christmas day and then the third comes as the January sales begin.
Simon Morgan, Google UK head of mobile advertising, said: "As more and more consumers use their mobile phones to do their holiday research and shopping, there is a great opportunity for businesses to reach their customers where they are; on mobile. Advertisers can take advantage of innovative mobile ad features to drive people to their web properties, increase footfall, or even grow phone traffic.
"For example, hyperlocal provides useful information to users such as an expandable map, driving directions, distance and contact information with the option to click-to-call, making it easy for customers to find and navigate to your store."
Google advises firms to embrace the mobile opportunity during this period by synchronising its mobile, tablet, TV and desktop efforts to create a streamlined search campaign.
It goes on to recommend mobile optimisation, using features including click-to-call and location-based ads to make the experience easier for the users.
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