Extraordinary numbers, but that's what the research says.
Antenna Software's Mobile Business Forecast 2012 polled 1,000 CIOs and business unit leaders in the UK and US.
It revealed that 43 per cent of them are currently working on a mobile app for their customers – while 42 per cent are making one for their employees and 45 per cent are building a mobile website.
Amazing stats, which you have to assume reflect a pretty tech-centric sample.
Anyhow, for all their industriousness, there appears to be much frustration with mobile development.
Antenna found that 45 per cent of IT and business decision makers are dissatisfied with the speed at which the mobile projects they commission get to market.
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In addition, 42 per cent say they are frequently dissatisfied with the eventual cost of the solutions deployed. What's more, most projects take over six months to come to fruition, with one in ten taking a year or more
The report also highlights the fragmentation in the services space that means UK and US companies are working with an average of three separate mobile solutions vendors simultaneously.
Jim Hemmer, CEO of Antenna, commented: “Mobile devices are now so ubiquitous that a business without a mobile strategy is a business without a strategy. Investment in mobile is growing at a meteoric rate, and that’s partly due to companies thinking beyond the app and beyond the idea that mobile is only critical when it comes to consumer engagement.
"Of course, the stresses and strains of joining the mobile revolution are still too much for many businesses to handle. Only when companies can quickly, securely and cost-effectively mobilise themselves whenever, wherever, and however they need to, will we see them unlocking the true potential of the mobile channel.”
Antenna says its own clud-based AMPchroma platform can deploy any kind of mobile project in minutes, and be used by non-technical staff.
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