Mobile browsers win the gold medal ahead of apps for primary source of info.
Mobile marketing and advertising firm Velti says 35 per cent of Americans will use tablets for Olympics news and coverage, while 27 per cent will use smartphones.
45 per cent of smartphone users will access video clips and replays, and 41 per cent will stream live coverage via browsers, while 50 per cent of tablet users will watch videos and replays on their browser, and 45 percent will stream.
Meanwhile, 77 per cent of smartphone users will choose browsers to access sporting info, viewing articles, videos, footage, and social networks, while 63 per cent will use dedicated apps.
Comparatively, 80 per cent of tablet owners will use browser, and 58 per cent will use apps.
Krishna Subramanian, chief marketing officer, Velti, said: "This survey reveals that a significant number of Americans are choosing to consume Olympic content on the go, and while doing so they're overwhelmingly turning to mobile browsers.
"Further, the Olympic audience is becoming more fragmented. For brands that want to reach Olympic viewers, this is an important finding as it highlights the ability to look beyond TV and focus on secondary devices such as smartphones and tablets."
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