Hands exclusive deal to UK firm; bumps Yahoo!
3UK's portal remains one of the largest mobile internet portals despite the steady drift of traffic off-deck.
It generates 50m+ page impression per month on a homepage that hosts a range of content and services including My3, 3 Music Store, 3 Games Store, plus video and social networking content and apps.
Ad opportunities on the site incude banners, full screen takeovers and sponsorship opportunities. And they can run by time of day, placement on the portal, age, gender and handset type.
However, 4th Screen plans to extend these options with deeper targeting tools and tools based on its video, carousel and ‘tap–to-expand’ formats.
These will be announced later in the year.
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Neil Andrews, head of media sales and content services at 3, said: “The user numbers on our portal are growing all the time and that, combined with continuing innovations in our targeting capabilities, makes the 3 mobile portal a compelling advertising proposition.
“Bringing 4th Screen on board will help us to capitalise on this success – as a mobile ad specialist they really understand the dynamics of this marketplace and what makes mobile inventory a valuable channel for advertisers.”
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