Groove Mobile will add music videos to 3UK’s mobile music offering and give users the option to dual download them to a PC.
The service will launch with 1,000 videos, three times the available catalogue of the previous mobile-only service. All four major record labels and many indies are contributing material. The new store presents unique song pages where users can access both audio tracks and videos. Subscribers can receive an optimised mobile version and a higher quality WMV file for viewing on the computer.The cost for video downloads will be £1.49, with audio tracks still at £1.29 for existing 3 customers. In the event that a customer loses or deletes a video, they are able to re-download the video up to three times, free of charge.
Adam Sexton, CMO of Groove Mobile, said: “By providing a unified shopping experience for audio and video, and enabling a combined mobile and PC solution, 3 UK and Groove Mobile continue to push the envelope and define expectations for the ultimate mobile music experience.”
Groove Mobile began powering the 3 Music Store in September 2006. Groove Mobile also powers the Sprint Music Store in the United States.
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