Warid group chooses UK company to provide ad-supported content for its 18 million customers.
Subscribers will be given access to free content such as Bollywood cinema, songs and music videos in exchange for watching an advert embedded within the video.
“Our partnership with Warid is vital to providing ‘Value Added Services’ to people who want it.
"Pakistan’s focus is to engage with International companies and use partnerships like ours as a springboard for international business while supporting local communities.” said Martyn Lock, 3rd Space's director of sales and marketing.
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