3ple Media has launched a new multimedia content compilation tool called Mercury Composer.
The idea is to make it pain-free for media brands and entertainment publishers to market and sell mobile entertainment products. With Composer they can compile content and schedule its distribution without having to worry about technical considerations.The solution is part of a more comprehensive multimedia platform called Mercury, which tackles transcoding, viral tracking, subscriber profiling, billing methods and so on. Composer helps content providers
Netherlands-based 3ple wants operators to offer Mercury Composer as a white-labeled application that they can extend out to third parties such as advertising agencies, corporates, brands or even subscribers. It can manage content compilation on an account-by-account basis.
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