Partnership with Connecthings aimed at publishers, advertisers and government agencies
Campaigns create as part of the deal will use Flashcode technology, the official national barcode standard of France as well as QR and DataMatrix barcodes.
The partners says any phone equipped with a sufficient resolution camera will be able to read all barcode types off various media, including print, provided that the user has the Flashcode reader pre-installed on their device.
If not, punters can download 3GVision’s barcode reading application, i-nigma.
The i-nigma app is already being used in the City of Toulouse to fast-track tourists to location and time based content like directional maps and timetables, printed on bus shelters and street furniture.
Mendy Mendelsohn, CEO 3GVision. said: "By enabling customers to scan Flashcode and other 2D barcodes with their camera phone, we are making it more convenient for mobile subscribers to use barcode technology. This opens up the door for many more French customers and tourists to enhance their mobile internet experience and provides better opportunities for advertisers and marketers to reach their target audiences.”
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