The Sun, Gazzetta Dello Sport, Yellow Pages, and Pepsi Max among client brands too.
3GVision's technology is based around a 2D barcode reader embedded on a handset that can launch mobile web browsing sessions when pointed at the appropriate image.
The Sun in the UK, Gazzetta Dello Sport in Italy, Yellow Pages in Spain and Pepsi Max in UK are using the i-nigma platform to push and track mobile editorial and marketing campaigns using barcodes integrated in outdoor advertising, in-store displays, newspapers, packaging and other media.
Operator deployments to-date include Telstra, France Telecom, Claro, Hutchison 3, NTT Docomo, KDDI, SoftBank and Willcom.
The eader is pre-embedded as a native app by Telstra and France Telecom, as well as most Japanese handset manufacturers and vendors including Nokia, Samsung, LG, Sony Ericsson, Motorola, Panasonic, Casio, Hitachi, Sanyo, Sharp, NEC, Kyocera and Toshiba.
Advertisement
