Letting fans remix their favourite songs from their smartphones
UK startup 3D Solar is planning to take its DJ 1 interactive music app from iPhone to Android, Facebook and MySpace in the first quarter of this year.
The company pitches the app as 'the first interactive music platform'. Its iPhone app was released early this month.
"The technology we have allows us to add interactivity to a track without touching the original recording," said CEO Patrick Levy Rosenthal, speaking to ME at a UKTI event in London.
"In the next three months, we will launch a Flash application for Facebook and MySpace, but because it is Flash, it will also work on Android."
Currently, the iPhone app lets users browse their local music collection, and see tracks for which a DJ 1 interactive version is available. The app then plays the song, letting them tap or shake to extend specific sections of the song.
"By the end of the year, you will be able to play with the instruments, remove vocals and guitar, or add more bass - all without touching the original recording," said Rosenthal.
This is important from a business point of view, since 3D Solar is not paying licensing fees to record labels or music publishers: its app works with the user's own files.
3D Solar's business model includes affiliate fees from sales of music, since it recommends tracks to users that support DJ 1 remixing. The company converts Top 40-charting tracks for free, but then charges artists or labels £80 a pop to convert other songs.
Update: An earlier version of this story named the app as TronMe - actually an earlier iPhone music app from 3D Solar. The story has now been edited with the correct name for the app that Rosenthal was showing ME at the UKTI event.