3BILL is to provide a billing and content platform to sports specialist Sporting glory.com.
The deal means that sports enthusiasts on any network in the UK can use WAP and SMS to pay for and receive Sporting Glory content. SportingGlory.com allows sports fans to create bespoke ringtones, take part in forums, and share their favourite sporting moment with other supporters.Michael Coyle founder of Sporting glory.com, said: “We chose 3BILL because of its track record in delivering content and billing solution in the entertainment sector. By using the 3BILL billing platform we can track all the transactions and keep in touch with the fans as they use the service."
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