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380m people making video calls by 2015

Zen Terrelonge
380m people making video calls by 2015

Up from 63m users in 2010.

Video calling services such as Skype and FaceTime are driving the growth of the still young mobile platform. Skype recently revamped its mobile services with new technology to boost its 60 million iOS users.

With results like this, US-based analyst NPD In-Stat believes active video calling users will pass 380 million in 2015.

That's a growth of approximately 320 million in five years when compared to the 63 million users in 2010.

Amy Cravens, senior analyst, said: "While the mobile arena is relatively nascent, it has fuelled much of the growth in usage over the course of 2011.  The entry of players with significant market presence has been critical in pushing mass adoption in mobile video calling.

"Currently, the living room market is still quite small; however, In-Stat expects to see significant developments in this market in the coming years."

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The firm believes that PC will remain the most popular platform though for the market to grow, it will need to offer integration with other apps especially social networks.

Although there are numerous video calling services to choose from, Skype remains to be the leader across mobile, PC and TV, according to the report.

Tags: skype , research , video calling , Market Data , npd in-stat

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