Catalogue integrated as part of the new 3MusicStore, with web and WAP storefronts.
LiveWire Mobile’s service will add an additional 25,000 ringtones to 3 UK & Ireland's existing 1.5 million full-track/10,000 music video offering.NMS-owned LiveWire bought Groove Mobile, which powers 3's full-track offering, in March for $14.5 million.
The revamped 3MusicStore also features improved search functionality and complimentary editorial content provided by AMG.
LiveWire Mobile’s Achieve marketing team will provide day-to-day support of the storefront, including music programming, store merchandising, cross-content promotion and up-selling campaigns.
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