UK operator says the new inventory receives more than 30 million impressions a month.
The dashboard, which launches every time a user connects to the internet from their laptop, will be visible to more than 1 million mobile broadband users.
3 UK says it is looking for an initial set of exclusive advertising partners to sign up until the end of 2009, with launch brands having the option to receive in the region of 1-3 million impressions each month.
Once a 3 mobile broadband dongle is plugged into the USB port of a computer, the dashboard automatically appears with the connection manager and advertising pane alongside.
3 Austria is already running campaigns with VW, Suzuki, Kia, Peugeot, Mazda, Honda and Land Rover, with the company claiming its clients are getting click-through rates of up to 6 per cent.
3 UK will be selling its inventory directly and through ad agencies.
Advertisement
