Italian content provider plies operator with fully managed white label mobile games store.
3 UK & Ireland has outsourced its entire mobile games offering to Buongiorno.The deal makes 3 the latest UK operator to farm out management of its games portal, with O2 entering a similar relationship with Player X this summer.
Buongiorno says the agreement with 3 is its first significant implementation of a games store since its merger with iTouch last year, and the first to be implemented by the group in the UK & Ireland.
The store will aggregate titles from various publishers and will be available on both WAP and web.
It will also offer in-game dynamic billing (pay per play, rental, subscription), games rating and comments, and games clubs.
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Luca Pagano, MD of Buongiorno UK, said: “Buongiorno’s Games Store has been designed to personalise the browsing and purchasing experience on a one-to–one basis according to the taste and budget of each customer. With the mobile internet becoming ever more competitive, delivering the best customer experience is the key selling point.”
