Operator teams with Swanbay to offer local and international content
3 Hong Kong has partnered with UK-based mobile video specialist Swanbay to offer free, ad-funded mobile TV.
Swanbay will provide international and local video content, including highlights of the World Cup and English Premier League, NBA basketball, music videos and movies on Planet TV, 3's mobile TV offering.
3 hopes the new free content will draw more viewers to its platform, which had previously been charged for. The new ad-funded offering will sit alongside 3's premium channel line-up.
Local strategic marketing specialist Medesign will handle Planet TV’s advertising business in Hong Kong.
Raymond Ho, head of content management of 3 Hong Kong, said: "Some users prefer to paid for premium content, and some prefer watching an ad instead. Now we’re serving both types and Swanbay’s Planet TV service will further encourage our customers to enjoy infotainment service anytime anywhere.”
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