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3 Austria outsources content management to Fonestarz

Tim Green
3 Austria outsources content management to Fonestarz

FoneStarz Media is to host and manage the on-portal service for Hutchison 3G in Austria.

The new service will give 3 Austria customers access to branded and white label pictures, animations, Flash and themes including content from FoneStarz’s portfolio of in-house imagery.

It’s the fifth Hutchison network to appoint FoneStarz as a managed services partner in the last 12 months. And it marks a further expansion of the company's transition from wallpaper specialist to all-round content storefront manager. FoneStar recently re-launched the Ringtones offering on Vodafone UK, for example.

Dave Moreau, CEO of FoneStarz, said, “Operators globally continue to look for partners to manage all or part of their portals on their behalf. They want companies that license the best content, but most importantly deliver a great user experience and even better results.

“Since launching on 3UK a year ago, FoneStarz has secured further portal deals with 3 in Ireland, Sweden, Denmark and now Austria. We are delighted to continue to build a great relationship with such a pioneering company.”

FoneStarz currently licenses and aggregates content from more than 150 partners worldwide.

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Tags: 3 , content delivery , fonestarz , storefronts