Targeting retailers in the north of England with local offers platform.
Mobile marketing specialist 2ergo has been planning this one for years. Indeed, the firm discussed the concept with ME in 2009.
Now it's here. Especially in the north, where it's been installed in retailers in towns such as Preston, Southport, Chorley and Skegness.
TikTap is based around a small round pod that plugs directly into a retailer’s EPOS system using USB or serial port.
It then uses wi-fi to connect to a TikTap app on an iOS and Android smartphone. This app lists of the live deals and offers in the area – and users 'tik' the ones they like.
The system requires no manual intervention by the shop staff, and compatible with the majority of EPoS systems currently in use.
It's far from being the market's first local m-commerce project, but it does attempt to provide a more seamless and joined-up service than many other SMS or QR-code based services.
But the pay-off for this is the amount of work required by 2ergo to get buy-in from retailers.
2ergo has unleashed a sales force for this purpose, however, and is targeting local government, retailers, business forums and city centre management groups with its message.
Neale Graham, CEO of 2ergo, said: ““By encouraging consumers to visit retailers to redeem offers, TikTap is helping to counter the current trend of buying online, which has been identified as leading to a decline in town centres and the loss of many household brands from the high street.
2ergo is charging a one-off fee for the pod, a monthly licence fee and a rev share.