Extends its reach into the Asia-Pacific with purchase of Aussie mobile marketing specialist.
Wapfly develops internet sites, applications and marketing services for brands, broadcasters and agencies. They include media giant ABC, for which Wapfly launched an iPhone application that became Australia's most downloaded in just three days.
2ergo believes its strength in back-end transactional and delivery platforms will bolster the Wapfly offer.
Neale Graham, Joint CEO of 2ergo plc, said: “We have been looking to invest in the region for some time and this deal provides a platform for further investment and the growth of 2ergo in Asia Pacific. Wapfly brings with it a dedicated mobile applications team which complements 2ergo’s portfolio of mobile enabling technology.”
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