Don’t forget to swipe.
Media communications agency UM London has produced a report on the behaviour of the UK's tablet users.
The report reveals the addictiveness of these devices, with over a quarter of owners taking them to the smallest room in the house, while more than a third saying their tablet computer has changed their lives.
Meanwhile, 43 per cent find tablets addictive, and more than 60 per cent of tablet owners use their device daily.
Overall, the report claims that 18 per cent of UK consumers now own a tablet or e-reader.
However, not everyone is desperate for some tablet action. Among the 82 per cent of the population that have yet to buy a tablet, 64 per cent have no intention to purchase one.
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When asked why, 23 per cent said they were deterred by the price and 38 per cent don't see any benefit to owning one.
Loraine Cordery at UM London, said: "For those who already own them, tablet computers and e-readers are clearly having a major impact on their lifestyles, but technology brands face a major challenge persuading those who don’t own one of the benefits of the devices.”
If those with any doubts in their mind about the purpose of tablets, 41 per cent of owners consider them a toy, 55 per cent surf the web, and 43 per cent claim to have a better quality of life now.
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