24MAS to power Vodafone Czech Republic games store

Another big win for expansionist games and ad specialist.

24MAS has developed new features for the store including tab functionality for improved site navigation and content browsing, and synchronisation with Vodafone's loyalty system, where customers are given credits for redeeming games and other content in Vodafone Gallery.

Vodafone Czech Republic issued a statement that said: "We chose to work with 24MAS due to their very good professional background and app store merchandising experience. With their previous experience from building games stores for operators and brands around the world, we were able to create an unique platform together fitting our customers' needs and demands."

24MAS has had a big year in gaming even though its heritage is in mobile advertising. It acquired THQ Wireless, Selatra and Spoiled Milk to give it access to content, distribution and development resources.