A first for the Asia Pac country, with 400 titles available.
The service will be powered by 24 MAS’s wrapper technology 123PLAY.COM and gives 3's customers the option to pay a small rental fee, which will provide them with access to the catalogue along with zero-rated data.
According to 24MAS, 123PLAY gives partners speedy access to products, billing and distribution, and can be tailored depending on local market conditions and price points.
Bhuwan Kulshreshtha, chief commercial officer of 3 Indonesia, said: "We are thrilled to be launching this unique new service within Three Indonesia.
"The unique concept of offering a huge amount of content for a relatively low price on a timed basis means for our customers a real value offer."
Tero Turunen, CEO of 24MAS, said: “Once again, 24MAS has brought to market a service that both satisfies todays carrier demands whilst offering a unique customer proposition in todays economic times.
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"This is the first in a global roll out of 123PLAY.com services and stores and we are delighted to be launching today with 3."
24MAS will be pleased to have closed a gaming deal like this. The firm Sweden's 24Mas may have its origins in mobile advertising, but it spent last year buying up companies such as Selatra, P1 Sports and THQ Wireless to get a foothold in the games space.
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