Sector will run and jump to $1bn by 2015, says Smaato.
The mobile ad exchange says the Euro zone is set to join Asia and the US as members of the ‘billionaire club’.
It believes the build-up to the London 2012 Olympics will move mobile into the mainstream, and that there will be almost 160 million users in UK, France, Germany, Spain and Italy.
Smaato’s whitepaper can be read in full detail at www.smaato.com/whitepaper
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Updated: 26th May 2012
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