UK distributor teams with Handmark to give retailers and brands an instant app store offering.
The partnership will see Handmark power news services, games, applications, and other products across most handsets, smartphone brands and operating systems.
Each retailer’s proposition will be specifically tailored by 20:20 Mobile ith retailer branding and promotional banners.
The move marks a ramping up of 20:20 Mobile's portfolio beyond its traditional hardware and peripherals base and into content.
David Hinc, 20:20's sales director, said: "“Our white label application store lets retailers and brands exploit the massive upsurge in demand for mobile applications without the substantial capital expenditure or experience required to build a solution for themselves.
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