Mpowerplayer has embedded its try and buy features into 12 million mobile game demos played by over one million consumers.
With Mpowerplayer, consumers can browse and play mobile games on PC prior to purchase. They can also share favourite content with friends via email and web. The company sees its offering as a counter to the perceived poor discovery experience of most consumers when it comes to mobile gaming.“We’ve brought the iTunes approach to mobile gaming,” said Mpowerplayer’s CEO Michael Powers. “With unsurpassed ease of discovery and hands-on consumer interactivity, we remove the biggest obstacle to growing the industry.”
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