Brands keen to ramp up their investment in mobile campaigns next year.
Mobile advertising network claims mobile advertising is set to grow next year? Well, of course...
But Millennial Media says its prediction is based on a survey of ad agencies and brands, who it asked about their attitudes and spending plans.
On average, they predicted at least a 15% increase in their spending on mobile advertising next year, says Millennial Media.
What's more, 60% of brands and agencies who don't currently use mobile marketing say they plan to spend on mobile ads in 2010.
The survey also found that 78% of those agencies and brands who have run mobile campaigns said that they met their goals, while 30% of agency respondants said mobile is now an "indispensable" part of their media mix.
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However, it is part of the mix - 89% of agencies reported that mobile advertising is "just one portion of a multi-platform buy".
Millennial's full report is available to download here.
