That's six per cent of the total mobile population.
The stats, from comScore, add further evidence to suggest that QR codes are finally moving into the mainstream.
Demographically, it was found that users were more likely to be male (60.5 per cent of the code scanning audience), and skew toward ages 18-34 (53.4 per cent) and have a household income of $100k or above (36.1 per cent).
comScore also looked at the source of the codes being scanned and concluded that the most popular destinations are newspapers/magazines and on product packaging.
The latter accounted for 35.3 per cent of the audience, while 27.4 per cent scanned a code from a website on a PC and 23.5 per cent scanned codes from a poster/flyer/kiosk.
Among mobile users who scanned a QR or bar code on their mobile devices in June, 58.0 percent did so from their home, while 39.4 percent did so from a retail store and 24.5 percent did so from a grocery store.
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“QR codes demonstrate just one of the ways in which mobile marketing can effectively be integrated into existing media and marketing campaigns to help reach desired consumer segments,” said Mark Donovan, comScore's senior vice president of mobile.
“For marketers, understanding which consumer segments scan QR codes, the source and location of these scans, and the resulting information delivered, is crucial in developing and deploying campaigns that successfully utilize QR codes to further brand engagement.”
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