Branded success story for the App Store.
US developer Skyrockit has announced that its Virtual Zippo Lighter iPhone app has passed the 10 million downloads milestone on the App Store.
The app was launched 19 months ago, and lets users flick on a virtual lighter flame, with branding from lighter firm Zippo.
Recently, the company launched premium skins, featuring a variety of bands and pop culture icons.
Skyrockit is claiming that the milestone makes Virtual Zippo Lighter the most popular branded app to date on Apple's store.
German developer Fishlabs may have something to say about that. Its Waterslide Extreme game, produced for Barclaycard, reached 10 million downloads back in January, and has presumably added to that total since.
Article continues belowAdvertisement
Nevertheless, Zippo's 10 million downloads is still an impressive achievement.
