Mobile porn boss slams Apple?s adult apps ban | Mobile Entertainment

Mobile porn boss slams Apple?s adult apps ban

Mobile porn boss slams Apple?s adult apps ban
Stuart Dredge

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General / February 24th 2010 at 4:22PM

Cherrysauce MD Julia Dimambro not happy with ?hypocritical? decision.

Apple’s crackdown on iPhone apps with adult content continues to cause waves within the mobile industry, with Cherrysauce founder Julia Dimambro the latest to speak out.

“It’s hypocritical: it seems Apple are happy to continue with what they consider to be big respected brands such as Sports Illustrated and Playboy,” she says.

“However, their whole reasoning for pulling all adult apps was because of the complaints they claim they were receiving from women. If this is the case, where is the difference between a bikini or lingerie-clad Playboy model, and one that doesn’t come embedded in a branded app?”

Dimambro says there is “absolutely no sound, moral or valid reason for targeting bikini apps specifically”, and slams Apple’s “hysterical and unfounded reaction” to complaints from iPhone users about the content found on its App Store.

Cherrysauce, of course, is an adult mobile content provider that distributes material that’s a good deal stronger than the apps that have been banned by Apple.

However, Dimambro says that softer material is increasingly hard to tell apart from mainstream advertising and content.

"Is today’s women really going to get her knickers in a twist in an iphone app where the boobs jiggle about?" she says, before attacking the wider attitude of mobile gatekeepers – not just Apple – towards adult content compared to, say, music videos.

"I often sit astonished in front of pop videos of girls gyrating in tiny hot-pants and sticking their buttock-exposed behinds into the cameras. Yet on the same day, I’ll have content refused for distribution in the US on account of the model’s knickers ‘riding up’ a little."

However, Dimambro says she’s particularly surprised at Apple’s decision to ban soft adult apps, given its stand in support of sexual freedom in the past – for example, its $100,000 donation to the anti-Proposition 8 campaign in California, which fought plans to outlaw same-sex marriages.

"There is no doubt in my mind that the emerging alternatives to the App Store will benefit greatly from this ridiculous decision," she says, predicting that Apple’s rivals could offer adult apps without worrying about the explicitness of the content.

"Apps by their very nature should be immersive, fun and engaging. Therefore, content doesn’t even have to be explicit in this scenario because the level of interaction possible with apps - especially for touch screen handsets - can provide all the titillation, suggestion and flirtation the heart desires."

By the way, that's not Julia in the picture - it's a sample from Cherrysauce's oeuvre. In case you were wondering.

Cherrysauce isn't the only adult firm complaining about Apple's ban. Steve Shields from Katina Leisure tells ME that the ban is already having an effect on adult content providers.

"We just lost 150,000 unique Affiliate visitors a day from a single client who had all of their Apple apps pulled with no warning," he says.

However, he says the loss is a small dent in Katina's overall business, while pointing out that it's still making money from iPhone users in other ways.

"We continue to satisfy a great many iPhone and iPod Touch customers with our browser based premium rate WAP services," he says.

"Apple accounts for around 6% of our traffic. If Apple suddenly bar access to all erotic material – including browsed services – it would be much more serious for us, though it's difficult to imagine how they might achieve this in practice."

He continues.

"Mind you, it is equally difficult to imagine how the holy heck they can’t administer a simple, robust and user-friendly age verification system so users of all ages can enjoy their device, not just those who still write with crayons!"