CyCell partners with Age UK to simplify mobile use for the elderly | Mobile Entertainment

CyCell partners with Age UK to simplify mobile use for the elderly

CyCell partners with Age UK to simplify mobile use for the elderly
Daniel Gumble


General / November 6th 2012 at 3:29PM

New handset developed for those seeking straightforward phone services.

Age UK has joined forces with specialist network operator CyCell to develop the Age UK My phone, a new handset aimed squarely at those seeking straightforward simplicity from their mobile.

Weighing in at just 40 grams, the new phone is the same size as a credit card and comprises only eight buttons, all of which can be customised to call a pre-selected contact with just one push without needing to go through a phonebook.

The My Phone’s development represents the efforts of both CyCell and Age UK to meet the demands of elderly, with the handset ready to launch across 200 stores throughout England. Furthermore, an Age UK customer services team will available to provide support for consumers from the purchase of the phone and beyond.

Helena King, Head of Affinity at Age UK, said: “According to recent research, just over two-thirds (68 per cent) of those aged 65-plus use a mobile phone and this drops to just over half (52 per cent) amongst those aged 75-plus, so it’s not surprising that many older people can often feel excluded from the benefits this technology has to offer.

“Our aim is to drive real change in the delivery of products and services for the ageing population. With the over 65s being the country’s fastest growing demographic, developing the Age UK My Phone is an important step towards removing the current barriers to mobile adoption experienced by some people in later life, with a simple and flexible way of staying in touch.”

My Phone handsets are priced at £55 and come with a range of 30-day rolling price plans. There is also a choice of 11 colourful handset designs. The phone will be fully charged and ready to use on arrival and will be ready to use immediately.

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