China Mobile 3G handset sales to boom | Mobile Entertainment

China Mobile 3G handset sales to boom

China Mobile 3G handset sales to boom
Stuart O'Brien

by

General / April 12th 2010 at 1:38PM

Much-maligned TD-SCDMA standard to receive boost from Nokia, Samsung, says research

Momentum could finally be growing behind China Mobile's fledgling 3G services and the TD-SCDMA network technology that only it uses, according to Strategy Analytics.

Its research predicts a seven-fold increase in sales of compatible handsets this year, boosted by long-awaited support from Nokia, Samsung, Huawei, ZTE and Mediatek.

China Mobile itself has stated it will be launching 80 TD-SCDMA handsets this year as part of a $6.6 billion 3G investment.

According to Reuters, Strategy Analytics didn't break out specific sales forecasts, but based on the 3.4 million TD-SCDMA handsets sold by China Mobile in 2009 a seven-fold increase would be in the region of 24 million units.

If that does indeed come to pass it suddenly represents a sizable market for content providers to aim for.

China's 3G market is intensely competitive, and China Mobile's cause has not been helped by its usage of the TD-SCDMA network standard - it has several times called for help from big overseas handset manufacturers in supporting the format.

Conversely, rival China Unicom is already offering the iPhone as it uses the well-eastablished UMTS 3G standard, while China Telecom has no shortage of device support as its uses the also widely adopted WCDMA standard.