Amazon to talk in-app purchasing at The Open Mobile Summit | Mobile Entertainment

Amazon to talk in-app purchasing at The Open Mobile Summit

Amazon to talk in-app purchasing at The Open Mobile Summit
Tim Green


General / April 25th 2012 at 9:54AM

Aaron Rubenson, director of Amazon’s Appstore, will explore the future of app monetisation at the premier trade event next month.

The Open Mobile Summit will take place at The Victoria Park Plaza in London on May 29th to May 30th.

At the conference, Rubenson will join execs from Gameloft, Disney, Urban Airship, Flurry in addressing the emerging new business models around the app economy.

He will have interesting insights. Amazon is acknowledged as a major force in the app space now. Data released by Flurry revealed that Amazon’s Appstore for Android generates more revenue per daily user than Google’s own Android market (now Google Play).

And Amazon launched in-app purchasing in its app store this month, enabling it to compete directly with Google and Apple in the virtual payments space.

The future of the apps market, including best practice strategies for monetisation and distribution, is one of the main themes for discussion at this year’s conference, with major app publishers including Layar, Disney and Mind Candy joining the debate.

Flurry CEO Simon Khalaf will also be speaking at the event this year, alongside other CEOs from hot app companies Smule, Urban Airship, BottleRocket and Bionic Panda who are flying into London from San Francisco for the show.

Now in its fourth year, The Open Mobile Summit is widely recognised as the thought leading event for CEOs and senior strategists in the converging mobile, Internet and media space.

You can get tickets here – and redeem a £300 discount with VIP code MEMF3 if you register before May 4th