ME globetrots to new records

News

Tim Green Jan 30 2006, 1:00pm

The audience for Mobile Entertainment magazine is more global than ever, as the magazine today reported a full year ABC with 20 per cent more international readers.

Well over 10 per cent of the publication's new audited ABC circulation of 10,094 goes outside of the UK. And every one of these recipients is directly involved in the burgeoning mobile content business.

The high overall ABC figure – reflecting an average circulation for the March to December issues – illustrates the huge interest in this exciting new business from diverse parties. They include developers, publishers, handset vendors, IP owners, networks, aggregators and multifarious technology and service providers.

Mobile Entertainment has established itself fast as the leading print publication in the sector. Its forthcoming 3GSM show issue is its biggest ever, comprising 104 pages.

Stuart Dinsey, MD of Mobile Entertainment publisher Intent Media, said: “The mobile content business is an international business. We've worked hard to make sure Mobile Entertainment goes to the right targets, from India to Indonesia. And we'll keep refining our overseas base to make sure every new player in this space is getting the magazine.”