Glamoo is live in Italy and the UK, with plans to open in all major European countries. It targets affluent consumers with deals on products and services.

Most of the activity is online, so Buongiorno wants to expand the mobile purchasing activity, and couponing in particular.

Andrea Casalini, CEO of Buongiorno, said: “Glamoo presents a very interesting opportunity for Buongiorno, and has great potential, especially in the mobile sector.

"Looking also at the forecasts of growth for smartphones and at how this type of purchasing is already gaining popularity abroad, it seems logical that an innovative company like Buongiorno is paying attention to the new trends in mobile Internet use for new forms of consumption.”

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