Apple has rolled out its iAd programme to developers, which means they can buy ads to promote their own content in other apps.

According to Business Insider, Apple is charging developers 25 cents per iAd click, which is a significant discounts from what it charges brand advertisers ($2 per click, 1 cent per impression).

For its part, Apple has posted a short FAQ, explaining some key points. For example, users can download advertised apps from the App Store without leaving the app they're in.

The iAd Network allows developers to exclude ads from competitors or other unwanted advertisers based on specific keywords, URLs, and application Apple IDs.

However, developers aren't able to advertise their own apps within their own applications.

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