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Outdoor events plus heavy mobile data usage not such a good fit?
Earlier this week, IBM unveiled a whizzy augmented reality app for this year's Wimbledon tennis tournament. It included live video, location features and real-time data on queue lengths.
However, wireless networking firm ADC has warned that tennis fans shouldn't get their hopes up for using the app during Wimbledon.
"AR continues to create a significant buzz, but the technology's potential can't be fulfilled yet, and unfortunately many tennis fans are likely to be disappointed when they try and use this Wimbledon app," says VP of product management John Spindler.
Why? Because of a combination of load on the mobile networks during the event, and GPS pinpointing issues.
ADC points out that if people struggle to make calls and send texts at big sporting events, using data-intensive AR apps is even more of a push.
"Anyone who has been to a major sporting event will be familiar with the frustration that accompanies dropped calls and text messages that fail to reach friends until long after the match is finished," says Spindler.
"With AR and the increasing popularity of smartphones, this is becoming even more of a concern."
ADC is punting Distributed Antenna System (DAS) technology as a potential solution to these problems, hence its decision to publicly criticise the Wimbledon app.